Technology PR Manager at Visa Europe, Rica has more than 20 years’ integrated marketing communications experience gained in the US and UK markets.
As the Communications Lead for Innovation and Product for Visa Europe, Rica Squires is responsible for all internal and external communications regarding products ranging from contactless, mobile and personal payments to tokenisation and the Internet of Things.
With 20 years of media relations experience that started with the rise of the Internet economy, Rica’s current focus is on fintech and how that technology is revolutionizing the way consumers pay for the things they need. At Visa, she coordinates agencies throughout Europe to promote the company’s leading role in supporting the new technologies of today as well as the investment that Visa is already making in future innovations. She also coordinates to ensure that all external messages are communicated to internal stakeholders as well as the company’s hundreds of partners.
Prior to joining Visa Europe, Rica has managed communication teams in the UK and Europe, the US and Australia working with one of the earliest App brands, Shazam, where she led media relations for more than 4 years. During her tenure with the company, she helped pivot the brand profile to include music, television and advertising.
Other roles in her career have included partner communications for a non-profit organization dedicated to improving internet access for the underserved, as well as working on the digital communications team for a White House anti-drug campaign during the Clinton administration.
She holds a Journalism degree with a minor in Political Science from Georgia State University.